LinkedIn has become an invaluable platform for professionals. People use it to connect, network and explore business opportunities. However, the growing popularity comes with some red flags. There has been an increase in the presence of fake LinkedIn sales bots.
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Social media is now the new market. It is where every company sales rep vies for customers’ attention. It is now common to find businesses looking to hook their customers right from social media. Digital products and services can only be sold online and that means a total traditional market bypassing. Hence, social media platforms like Facebook, Instagram, LinkedIn and TikTok are introducing new marketing features to support business engagement and increase platform use.